AB INBEV TAKES OVER NHL SPONSORSHIP, GAINING CONTROL OF ALL FOUR MAJOR PRO LEAGUES IN THE U.S.

The brewer will plug Bud Light from the U.S. and Budweiser in Canada, but it Will Not have Exemptions rights for Challenging seltzer from the States. Anheuser-Busch InBev currently has sponsorship deals with four of America’s leading sports leagues following locking a last-minute pact with the National Hockey League. However, Molson Coors had become the […]

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